Gone are the days of traditional SEO techniques, online content is changing. This article discusses some easy steps to make your website’s content SEO friendly.
There are many areas of SEO, some more successful than others. The following rules give an easy guide to creating an SEO-friendly website.
Rule #1: Choose quality over quantity
In the online world, we often forget the old adage of ‘less is more’, as ‘more’ is exactly what we are in search of: more hits, more shares, more links. It is easy to assume that the more keywords crammed into our site, the more successful it will be in search engine results pages. However, this is not always the case. Google’s Panda update advised website owners to remove duplicate, similar or irrelevant content. It is far more effective is to limit less important content to fewer pages, and even go so far as to delete poor quality content from the site altogether.
Rule #2 - Vary your language
The idea of repeatedly using the exact same keyword over and over again is both unnatural and outdated. Our everyday language is varied, so why should our pages be any different? It is best to use different varieties of the word you have in mind, rather than present a keyword-dense text. Not only will the language appear more natural, you’ll avoid being accused of keyword stuffing, or having the kind of over-optimised page that doesn’t work for Google.
Rule #3 - Captivate, don’t calculate
There is no single trick to completing SEO-friendly content. Any formulaic approach, such as attempting to calculate the optimal level of keyword density, will only lead to laboured, unnatural copy that impresses no one. Instead create interesting content for your audiences.
Rule #4 - Do not underestimate the impact of a clever headline
A clever headline which captures the audience’s attention will lead to more clicks, more shares and more traffic than a dull, generic headline will, no matter how good the SEO.
However there is a fine line between clever and too clever. Headlines need to contain at least one keyword while being captivating, don’t make them too cryptic or vague. Check out Copyblogger for some ideas.
Rule # 5 - Don’t focus on the word count
More content is not necessarily better. Once again, it is all about striking the correct balance - your post should be long enough to fully inform and engage the reader, but not so long that it becomes boring. Both long and short posts have their own advantages - longer, more detailed blog posts tend to rack up more links and social shares over time, but shorter blog posts can engage readers quickly and allow them to skim-read. Remember, whatever the length of your post, quality is your foremost priority.
Rule #6 - Don’t scrimp on writer’s fees
Low quality content can do more harm than good. As with many of the rules above, always choose quality over quantity. Rather than ‘bulking out’ your site cheaply, instead invest in writers who produce captivating content that rightly earns the attention (and links and shares) that it deserves.
KPI are a team of designated SEO experts, providing all manner of SEO, PPC, social media and link building services. Their team of copywriters will ensure your website content remains up-to-date, captivating and search engine friendly. SEO